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About Us &

Meet the Team

At Westways we have an extensive experience of over 50 years in the financial services sector with 29 years specifically within the mortgage industry. Our focus is on your journey using innovation to help smooth the mortgage process, fulfil your property dreams and make you feel like one of the family rather than just another mortgage transaction.

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Welcome to the family 

Meet the Team

The Westways Team

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Olive West


The Office Dog


Olive is known as the go-getter of the family, especially when playing fetch. She has a keen interest in sticks, bones and anything that moves in the wind. If you've had a bad day or you're feeling stressed then she is the lady to help, always happy to meet anyone who is part of the Westways family. Just so you know, that isn't a picture of me sleeping on the job, I am merely resting my eyes.

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Alex West; CeMAP


Head of Client Experience & Mortgage Consultant


Alex has worked in the property industry since leaving university in 2012. Having spent 3 years in sales and negotiation roles at estate agencies (London and Kent based), he soon realised he preferred helping clients financially to achieve their dream property. This soon led to the start of his successful career as Mortgage Consultant, for both Mortgage Matters Direct and Excel Mortgages, giving him the springboard to branch out and co-found Westways Financial. With the spare time he has, being a new father to Edward (Woody – 2021), he spends time with his wife, undertakes DIY projects but enjoys golf and computer gaming.

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Karl West; ACA, CertICM, CeMAP


Financial Director & Mortgage Consultant


Karl has over 10 years within the financial services industry for both Barclays PLC and HW Fisher & Co. Having started out as a Chartered Accountant (ACA), he then became a Global Cash & Liquidity Specialist (CertICM) before finishing his corporate career as a Business Development Director in the Insurance sector. Westways Financial was born when Karl decided to switch the corporate world in pursuit of supporting others’ with their property dreams. A passionate poker player, massive Arsenal fan (for his sins) and someone who much prefers to meet his clients for a round of golf whenever possible. He's already planning The Westways Golf Championships for this year so we'd love to see you there!

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Trevor West; PCIAM, IAC, CeMAP


Head of Partnerships


Trevor has spent all his working career in Banking covering both retail and commercial lending before embarking on a career in financial wealth management looking after primarily Entrepreneurial clients and those in the professional and entertainment sectors. Since leaving the industry in 2018 he has successfully managed a holiday let business and continues his passion of renovating properties with his wife. Trevor enjoys musical theatre, tennis, golf (the more scenic version!) and watching his football team, Arsenal - when they win.


Emma Marsden; CeMAP


Mortgage & Protection Consultant


Emma completed her Economics Degree at Liverpool University in 1990 and retrained as a mortgage adviser in 2021. Having worked with a high-end brokerage in central London she has joined Westways Financial to continue her passion in securing the best mortgage deal for clients and advising on a range of financial services. In her spare time, she enjoys baking sourdough, theatre and long walks in many of London's parks. She's a trained chef so expect lots of food tips and off-the-cuff recipes, too. Please ask away! 

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